Publications generate rankings of cities based on a number of factors – retirees, raising a family, millennials, tech start-ups, and the like. The rankings help attract attention to cities and help define that city when it comes to living, working, and recreation. Madison has appeared, and continues to appear atop of many of those rankings. I think Madison’s brand is strong, but city government must to continue to work collaboratively with community stakeholders like businesses, developers, the university, Madison College, local nonprofits, and civic organizations to continue to improve the business climate. It is imperative we strengthen what is working and improve what isn’t. Inclusion and equity sits atop that to do list – Madison’s high lifestyle rankings should be relevant to everyone, not just a select few.